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These modern books employed a mass marketing strategy to bring in new readers by lowering the price to 9, 25, or 50 cents. Each book has a large circle on the cover, with the low, low price front and center. These prices scream ‘try me out”—and tons of people did.
But the direct market is not the only market for Marvel distribution. Book stores, newsstands and other outlets with spinner racks could not sell books at those prices. For this smaller market, Marvel printed newsstand editions, with regular monthly prices on them. This is where the fun begins.
What we have here are variants. Variants of some sort. Newsstand copies and Canadian copies of books exist all over the place, what makes these special? Those answers are obvious from looking at the cover, but we also need to go to the indicia.
The first thing that separates these books from the rest is the big circle on the front. Just this fact alone makes one book a cover variant to another. The circle in itself is much more than a simple change in price in the UPC. It is either there staring at you, or it is not.
Other differences- by book comparison: